Get found by the people who matter, and cited by the AI they now ask.
Recruitment-specific SEO, now extended to AI search. We build and optimise your website so candidates, hiring managers and referrers find you whether they Google you or ask an AI assistant, and so the assistant quotes you as the answer. Every Refari site ships with a strong SEO foundation included. Advanced takes it further.
Free and no obligation. We email your report, no sales call.
Recruiters already trust Refari to run their business.
This is not a cold audit from a stranger. Advanced SEO & AEO is delivered by the same team behind the websites, job boards and candidate tools that recruitment and talent teams across Australia and the UK rely on every day, rated five stars by the people who use us.
Search is splitting into two channels that reward the same groundwork.
Classic search still sends the majority of traffic, but a fast-growing share of people now get a direct answer from an AI assistant instead of a list of links. Answer Engine Optimisation (AEO) is about making sure your website is well represented in those AI answers.
The good news: answer engines draw on the same crawled content and structured data as classic search, so strong SEO foundations are also the foundations of AEO. There is no separate "AI switch", which is why we build both into one service rather than selling AEO as a bolt-on gimmick.
Google & Bing
Ranking well on the search results people still use every day. This is where the majority of traffic comes from, and it is the foundation everything else is built on.
ChatGPT, AI Overviews, Copilot, Perplexity
Being the source an AI assistant draws on and cites when someone asks it about your firm or your specialisms. This is the fast-growing channel most recruiters are still invisible in.
Your visibility, tested across the whole AI landscape.
Each month we check what the major search and AI engines say about your firm, from the household names to the emerging models most providers do not even look at.
A strong foundation on every site, and an advanced programme when you want to grow.
Every Refari website already includes Tier 1. Advanced SEO & AEO is the upgrade, an ongoing programme across four areas including the new AI-search layer.
Already have a website with Refari? You already have Tier 1. Lite SEO is built into every Refari site and maintained at no charge, so it is already live on yours today, nothing to buy or switch on. Advanced SEO & AEO is simply the next step up when you want to grow.
Lite SEO
The essential groundwork, built into every Refari website at launch and maintained at no charge. If your site is with Refari, you already have this, nothing to buy or switch on.
Advanced SEO & AEO
Everything in Lite, plus an ongoing programme across four areas. The first three deepen your classic SEO; the fourth is the new AEO layer that positions you for AI search.
- Advanced image optimisation: smart compression, WebP, keyword-focused alt tagging
- Advanced page-speed optimisation: native font hosting, sophisticated caching, code minification, critical-path optimisation, server evaluation
- H1 and heading-structure optimisation
- URL restructuring for clean, logical paths
- Content optimisation across your key pages
- Search-intent mapping and funnel coverage, matching content to what people want at each stage
- Dedicated SEO page-creation programme: purpose-built pages for your priority services and locations
- Internal link building, connecting your content so both readers and crawlers see your depth
- Holistic and off-site link building
- Local business citations: a consistent presence across the directories that matter in your markets
- Competitor gap analysis: the terms and topics your rivals rank for and you do not
- AI-driven content expansion to surface opportunities, always human-reviewed
- Schema markup across the site (Organization, BreadcrumbList and more), on top of the JobPosting data every site already emits
- Entity and authority signals: consistent business name, address and details, sameAs links, and a well-structured About and specialisations presence, so search engines and AI tools build an accurate picture of who you are
This is what extends the service beyond classic SEO. Four capabilities make you eligible to appear in, and be cited by, AI answers, then let you measure it:
- FAQ and Q&A content with FAQPage schema. We build question-and-answer content that mirrors how candidates and hiring managers actually phrase things ("what does a payroll manager earn in Perth?"), with automatic FAQ generation and internal linking, marked up so answer engines can lift a direct, attributed answer from your site.
- AI-crawler access and llms.txt. We make sure the AI crawlers (GPTBot, PerplexityBot, Google-Extended and others) can reach your content, and publish an llms.txt pointing them to your most important pages, so you are visible to AI tools rather than invisible to them.
- Prompt-level tracking and competitor gaps. We track the exact prompts people put to the leading AI assistants, which ones surface your firm, and where your rivals appear and you do not, so every month targets the highest-impact gaps rather than guessing.
- AI-traffic and revenue reporting. Your analytics connected to the AI channel, so you can see the visits and enquiries AI search is actually sending you, alongside a clear monthly visibility report.
We start where an agency has to begin.
An outside agency or freelancer has to request access, file tickets to your web team, and rebuild the technical foundation before they can move. We already run the platform your site is built on, so the schema, sitemaps and Google-for-Jobs eligibility are live from day one, and we edit your site directly.
| Capability | Refari Advanced |
In-house generalist |
SEO agency |
Freelancer | AI-only tool |
|---|---|---|---|---|---|
| Recruitment-specific expertise | ✓ | ~varies | ~rarely | ✗ | ✗ |
| Works on your live site directly, no dev tickets | ✓ | ~ | ✗ | ✗ | ✗ |
| Edits schema, URLs and caching at the source | ✓ | ~ | ✗ | ✗ | ✗ |
| JobPosting schema & Google for Jobs already live | ✓ | ✗ | ✗ | ✗ | ✗ |
| AI-search (AEO) work included, not a bolt-on | ✓ | ✗ | ~rarely | ✗ | ~tracking only |
| Monthly AI-visibility report | ✓ | ✗ | ~ | ✗ | ✓ |
| Editorial, penalty-safe link building | ✓ | ~ | ~ | ✗risk of spam | n/a |
| Typical cost / month | $650 AUD | salaried time | $1,500–5,000+ | $200–400variable quality | SEO not included |
Competitor costs are typical market ranges for comparison, not quotes. Refari Advanced is $650 AUD per month, everything in Lite included, six-month minimum then cancel any time.
A clear programme, not a one-off audit.
Onboarding audit
We baseline your current SEO and AI-search visibility, and agree your priority keywords, services and locations.
Build phase
The structural work: page creation, schema, technical fixes, FAQ content and AI-crawler setup.
Ongoing optimisation
Monthly content, keyword and technical work, plus continuous refinement.
Monthly reporting
Classic rankings and traffic, and your AI-visibility report, in one place.
Around 10 hours of senior, recruitment-specific SEO and AEO work every month, focused where it moves the needle. Priorities flex to what your site actually needs and are agreed with you, so the time goes where it counts, not on a fixed checklist.
A marathon, not a sprint.
Meaningful movement typically takes three to six months of consistent work. No ethical provider can guarantee a number one ranking or guaranteed inclusion in an AI answer, and anyone who does is a red flag.
What we commit to is the right work, done consistently, on a platform already built for it, with transparent reporting so you can see progress in both your classic rankings and your AI visibility.
SEO & AEO, answered.
This page marks up its own answers with FAQPage schema, the same technique we use to make your site eligible for AI answers. For the deeper story, read our guide: AEO and AI Search.
What is the difference between SEO and AEO?
SEO makes your website rank well on classic search engines like Google and Bing. AEO (Answer Engine Optimisation) makes sure your website is well represented when people ask an AI assistant such as ChatGPT, Google AI Overviews, Microsoft Copilot or Perplexity. Answer engines draw on the same crawled content and structured data as classic search, so strong SEO foundations are also the foundations of AEO. That is why we build both into one service rather than selling AEO as a separate bolt-on.
Is SEO still worth it now that people use AI to search?
Yes. Classic search still sends the majority of traffic, while a fast-growing share of people now get a direct answer from an AI assistant instead of a list of links. The same groundwork rewards both channels, so investing in SEO also builds your AI-search visibility.
What makes this different from a regular SEO agency?
We already run the platform your website is built on, so we start where an agency has to begin. The technical foundation, JobPosting schema, sitemaps and Google for Jobs eligibility are already live, and we edit your site directly rather than filing tickets to a web team and waiting. We are recruitment specialists, so the content targets how candidates and hiring managers actually search, and AI-search (AEO) is included rather than sold as a separate bolt-on.
Which AI engines do you test against?
Each month we check your visibility across the major search and AI engines, including Google, Bing, ChatGPT, Google Gemini, Anthropic, Perplexity, DeepSeek and Qwen, plus emerging models as they gain traction. You get one report showing where you are being surfaced and cited.
What SEO is included free with a Refari website?
Every Refari website ships with Lite SEO at no extra charge: Google Analytics and Search Console setup, Rank Math configuration, sitemap and keyword optimisation, SEO titles and meta descriptions, image alt tags, WebP image optimisation and basic page-speed work.
The platform also emits schema.org JobPosting structured data on every role, keeps Google for Jobs eligibility, auto-maintains sitemaps, submits new content to search engines, and provides Open Graph previews, HTTPS, mobile-friendly design and canonical handling for every site.
Do I need Advanced SEO & AEO if I already have a Refari website?
Your Refari site already has a strong SEO foundation included at no charge. Advanced SEO & AEO is for recruitment and talent teams who want to grow organic and AI-driven visibility beyond that foundation through steady, recruitment-specific optimisation, rather than reacting to cold audit pitches.
How much does Advanced SEO & AEO cost?
Advanced SEO & AEO is $650 AUD per month, with a six-month minimum term and then you can cancel any time. It includes everything in the free Lite tier plus an ongoing programme across technical and on-page depth, content and authority, structured data, and AI-search visibility, with monthly reporting.
How much of your time do I get each month, and who does the work?
Advanced SEO & AEO is around ten hours of senior, recruitment-specific work each month, focused where it will move the needle rather than spread across a fixed checklist. The work is done and reviewed by people. We use AI to surface opportunities and draft, but a specialist checks and shapes everything before it goes live.
Is there a lock-in or minimum term?
Advanced SEO & AEO has a six-month minimum term, and after that you can cancel any time. That matches how the work actually behaves: meaningful movement typically takes three to six months, so a shorter commitment would be selling you something we do not believe in. You also get a report every month, so well before the six months are up you can already see the trajectory. Lite SEO is included with every Refari website with no extra commitment at all.
How long before I see results from SEO and AEO?
SEO and AEO are a marathon, not a sprint. Meaningful movement typically takes three to six months of consistent work. What matters is the right work done consistently, on a platform already built for it, with transparent monthly reporting so you can see progress.
Can you guarantee a number one ranking or that AI assistants will mention us?
No, and neither can anyone else. No ethical provider can guarantee a number one ranking or guaranteed inclusion in an AI answer, and anyone who does is a red flag. What we commit to is the right work, done consistently, with transparent reporting so you can see your progress in both classic rankings and AI visibility.
How do you make our website visible to AI assistants like ChatGPT and Perplexity?
Three additions make you eligible to appear in and be cited by AI answers: FAQ and Q&A content marked up with FAQPage schema so answer engines can lift a direct, attributed answer from your site; AI-crawler access with an llms.txt file that points crawlers such as GPTBot, PerplexityBot and Google-Extended to your most important pages; and monthly AI-visibility monitoring that tests what the major answer engines say about your firm and reports on whether you are being surfaced and cited.
Will this help our jobs show up in Google for Jobs?
Every Refari site is already eligible for Google for Jobs, because each role emits schema.org JobPosting structured data as standard. Advanced SEO & AEO builds on that by strengthening the pages around your roles, your service and location pages, and your overall authority, so both your jobs and your firm are easier to find.
What do you need from us to get started?
Very little. We begin with an onboarding audit to baseline your current SEO and AI-search visibility, then agree your priority keywords, services and locations with you. From there we handle the work and send you a clear report each month. Because we already run your site, there is no access wrangling or developer handover to organise.
A five-star-rated recruitment supplier.
These reviews are for Refari across our products, websites and support, delivered by the same team behind your SEO and AEO.
The tech is the best on the market, their team are efficient, innovative and supportive. I have worked with a few other recruitment website suppliers over the years… they out beat and perform them in every sense. You can't go wrong with Refari.
After evaluating several other providers, choosing Refari was the best decision, and we've never looked back… Aaron is disrupting the recruitment website building space with his innovative approach and dedication.
Refari's support is unmatched by any other website and technology partner we've ever used. They manage all website plug-ins that help us easily serve our candidates and clients.
Find out what AI says about your firm today.
Built for recruitment and talent teams who want steady, recruitment-specific growth in Google rankings and AI answers, not another cold audit pitch.
Thanks, that's on its way to us.
We'll take a look and email your baseline within two business days. No sales call, just the report.
New to AEO? Read how AEO and AI Search works first.